How To Master Corporate Change
One thing that I think is overlooked among many sharp business people today is that it requires an injection of certain vitamins into a stagnant or slow to grow corporation in order for it to thrive in the ever changing business environment today.
7 Deadly But Unspoken Sins of anti-social Media Marketing
LET’S PAY FOR UNLOYAL FOLLOWERS TO LIKE OUR BRAND.
WE CAN TREAT ALL SOCIAL MEDIA OUTLETS THE SAME.
WE’LL STUFF EVERYONE’S FEEDS WITH PROMOTIONAL SPAM.
Spam-noun: irrelevant or inappropriate message sent to large numbers of recipients
Spam-verb: send the same message indiscriminately to large numbers of recipients
WE’RE ABSOLUTELY AWESOME. PLEASE RETWEET.
WE ARE AWESOME, AS IS THIS SALE.
LET’S HIJACK WHATEVER IS TRENDING
WHY IS NO ONE COMING?!? LET’S SHOUT LOUDER.
Our Social Science Experiment Proves Not All Political Protesters Are What They Seem
Our latest research experiment shows that people are going to protests in exchange for a fee which indicates that many of the protesters do not have a genuine interest or reason for all the negative energy they expend during the activity.
This research was initiated taking cues from the methods and tactics of great social influencers such as Edward Bernays who were able to change opinions on a mass scale through the use of propaganda and media influence. Edward Bernays, an Australian-American pioneer, popularly known as “the father of public relations,” is a pioneer in the field of public relations. He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud. His ideas and that of his likes who were able to make a significant impact in history using the media and journalists as powerful tools are today influencing our views on protests.
With so much energy being expelled in the anti-Trump protest, an experiment was formulated using social science to see if all the anger and other negative energies exerted can (financially) benefit the person who they are protesting against. To conduct the experiment, the website http://www.ProtesterOnDemand.com was designed and advertised on Craigslist for people who are interested in working as protesters to send in pictures of them protesting with their signs. The website was also posted on subreddits which attract anti-Trump individuals with money.
The result from this simple, yet important experiment was overwhelming. Within a short time of posting the ads, both people who want to work as protesters and many who want to hire protesters started placing orders. While individuals who were interested in becoming protesters started sending in their details, those who wanted to hire protesters were already forking over their credit card numbers with specific details as to locations, number of hours and even demographics.
The fact that people go to protests in exchange for a fee and that others hire protesters is an indicator that a lot of protesters (many of whom mentioned that they have already done such work in the past) may not have a genuine interest and reason for all the energy they expend at all. And this goes a long way to show that not everything is as it seems.
The Wiser Consultancy is a WiserOps, Inc. Company.
Fintech disruptors to keep an eye on in 2017
With a prosperous 2017 in mind, I’m sharing with you a close look at fintech (Financial Technologies) so that you can properly evaluate potential high growth investments you might want to consider for your portfolio this year.
Fact is, we have seen trends during 2014-2016 regarding fintech that are sure to make a splash in the industry moving forward into the new year and we are hoping to help you to consider these things before they make more of a ripple within the industry.
Banks have been realizing that innovations brought about by competing startups are best met with agility so as to evolve from the old mentality into one that proactively, meets head on, challenges in the market, even foresees them.
1) New payment options:
Cryptocurrencies like Bitcoin have been in the news both positively and negatively in the past year.
It’s important to note that such new payment technologies, Bitcoin specifically, has been warmly accepted by Governments such as the UK’s but not so much by China.
Many believe that interesting new technologies will sprout out of the cryptocurrency/digital payment market with disruptive solutions that will grow very fast.
2) Mobile payments:
Mobile payments has been a hot topic this year. Not only does mobile payment tech make life much easier, but it is set to become standard in the near future. More new entrants than ever before have been springing up with what many consider to be “disruptive” solutions, meaning they are changing the landscape with which businesses traditionally transact.
Some experts believe that Apple Pay has the potential to disrupt the entire sector. Since October 2014, US residents with an iPhone 6 have been able to pay for retailers and restaurants via their fingerprint or by holding their iPhone over an enabled Point of Sale (POS) system.
2017 promises to be a year in which the world of payments will change dramatically. The industry is at the beginning of a period of intense structural change but it is far too early to pick winners and losers in this changing market. At one end of the spectrum, the banks appear to have the most to lose, given the threat to their traditional position that alternative providers of cheap, secure and timely payments can provide. But they have long records of resilience, have strength in their existing customer relationships and reach and should not, therefore, be under-estimated. At the other end of the spectrum, who would bet against Amazon, Apple or Google, given their rapid growth and success in other sectors? And, in between, there are a multitude of offerings that must find a way to carve out a unique, lucrative and sustainable position in an increasingly competitive field.- Anthony Duffy, Management Consultant in Financial Services in UK & Ireland at Fujitsu
With the accumulation of necessity to store more and more financial information. From front to back-office, trade operations, regulatory controls and risk management, firms have been searching for new easier to manage ways to help them cope with the velocity, volume and variety of big data.Banks are trying hard to understand their customers better. This, because they have seen disruptive startups creeping into their space with innovative solutions that are well received by consumers. An example of a way that they are trying to utilize customer data is by using it to target people with ads on their bank statements but this targeted marketing method has yet to be evaluated in terms of efficiency.
Banks have come to realize that it is better to get to know their clients on a one on one basis rather than clustering them into large categorical groups. Demands for digitalisation and enabling customers to send money on the go is a task that every bank is now undertaking, whether this is through the implementation of a mobile banking app, or providing omni-channel banking over a variety of different devices.
“Embedding client-centricity into a company’s culture is a key differentiator. This is about every employee owning the client experience and using every interaction as an opportunity to delight and strengthen relationships.” –Bill Pappas (CIO of Global Wholesale Banking Technology & Operations at BofAML
Cloud computing has become far more widely accepted during 2014. Many firms have learned that marketing, collaboration and productivity are more easily managed in the cloud. Cloud adaptation greatly reduces costs and research shows that many companies who have yet to transition plan to do so in the next year or two.In terms of security however, the cloud still poses some very real risks.
Fact is, so many startups have disrupted the fintech space this year that banks have come to realize that it is a good idea to partner with or buy several of them.All types of fintech accelerator programs have sprung up looking to help grow innovative entrepreneurs and their ideas.DevOps is a buzz word that became pretty hot in 2014. DevOps is the fusion of development and operations teams which usually work in sync around a common set of tools. The aim is for developers and operations professionals to work closer together to benefit the business and the result of this union is tighter integration that allows applications to be developed more quickly with better quality results.
There have been many more developments in the fintech space last year but these are the significant ones that are worthy of keeping an eye on.